Pink Loves Consent

December 2012

PINK loves CONSENT was a web-based prank that made consent go viral and sparked an internet revolution.  FORCE pretended to be Victoria’s Secret promoting a new line of consent-themed, anti-rape panties. The action and internet aftermath got millions of people talking about consent, rape culture, and the sexual empowerment of women.  
You can read more about the campaign and people’s reaction in this Huff Post Article

The website was designed by Dan Staples. Brittney-Elizabeth Williams is featured above modeling consent underwear. The project was photographed by Phillip Laubner.